What is it that makes Casper, Harry’s and Crocs so similar?
Well, besides the fact they each surpassed $100,000,000 in revenue this past year…
…They each started off as a single product store!
And maybe you’re beginning to see the value in that business model.
When you focus on selling a single product, you have more time and resources to dedicate to that product.
Targeting for Facebook ads becomes simple and refined, and budgeting for those ads becomes flexible.
You can even invest time in non-traditional marketing channels that won’t cost you extra ad spend, but will definitely bring some money in.
*Cough* content marketing…
So now, whether you plan to create your own product through a Kickstarter program, or you find the perfect product to dropship, you’re destined for profits!
BUT, you have to execute your strategy correctly.
And that starts with your online store design and set up.
In the following paragraphs, I’m going to show you how to:
- Determine your brand strategy
- Design and setup your single product online store
- Utilize upsells to raise your average order value
So let’s dive in!